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...compared with 17.7 in 2015.Click to Tweet 6.Google Preferred YouTube?s premium content offering reaches more people in the US on mobile than all Full Episode Players combined, like Hulu or Netflix. Click to Tweet 7.YouTube holds 20 of the market share of total video ads in the U.S. Click to Tweet 8.Video ads have an average click-through rate of 1.84 - higher th...